Tusk Tour Starts | Rolling Stone

Fleetwood Mac’s world tour begins on October 26th

Rolling Stone (issue 303)
November 1, 1979

Fleetwood Mac’s first world tour in two years will begin in Pocatello, Idaho, on October 26th, about a week after the release of their new album, Tusk. The group will play thirty-one concerts in twenty-three cities before heading to Japan, Australia and New Zealand; the band will return to the U.S. next year for more dates.

Most of the two-hour sets will be in arena-sized halls. Danny Douma, whose debut solo album features appearances by all the members of Fleetwood Mac, will open the majority of the shows.

Their U.S. itinerary is as follows:

October 27th, Ogden,UT;
October 28th, Salt Lake City, UT;
October 31st, November 1st, Denver, CO;
November 2nd, Albuquerque, NM;
November 5th, 6th, St. Louis, MO;
November 7th, Cincinnati, OH;
November 10th, New Haven, CT;
November 11th, 12th, Hempstead, NY;
November 15th, 16th, NYC;
November 17th, Boston, MA;
November 20th, Rochester, NY;
November 21st, Philadelphia, PA;
November 22nd, Providence, RI;
November 25th, Washington DC;
November 26th, Pittsburgh, PA;
November 29th, Ann Arbor, MI;
November 30th, Champaign, IL;
December 1st, Cedar Falls, IA;
December 4th-6th, Los Angeles, CA;
December 9th, San Diego, CA;
December 10th, 11th, LosAngeles, CA;
December 14th-16th, San Francisco, CA.

With thanks to Dark Angel who sent me this article

Tusk – Warner’s Largest Campaign Ever | Rolling Stone

Warners’ largest campaign ever
Fleetwood Mac’s ‘TUSK’ LP gets big push

Rolling Stone (issue 303)
November 1, 1979
by Steve Pond and James Henke

Warner Bros. Records is unveiling its largest promotional campaign ever to accompany the release of Fleetwood Mac’s Tusk on October 17th. The record company originally hired a New York advertising agency ‘Lord, Geller, Federico and Einstein ‘ to develop a marketing strategy, but after reviewing the plan, Warners and Fleetwood Mac decided against using it. This was the first time in its history that the company went to an outside firm for an ad campaign.

“We felt we owed it to the band to exhaust every conceivable outlet,” said Shelly Cooper, director of advertising for Warners. “We thought we might get a more creative campaign by going to an agency that has experience selling more than just records.”

But Cooper said that the band, which has been heavily involved in planning the campaign, “felt it was being oversold, so the entire campaign is now being done in-house. It’s more understated.”

Added a source close to Fleetwood Mac: “When the group saw the agency’s plan, they thought it was outrageous. They felt that they were being sold like a product ‘ like chewing gum.”

The advertising agency, which specialises in paperback books, hadn’t done any work for the record industry for about a dozen years, according to its executive vice-president, Ed Yaconetti. “We developed a campaign and now it’s in the hands of our client,” he said. “We don’t know whether they’ll use it or not.”

Continue reading Tusk – Warner’s Largest Campaign Ever | Rolling Stone